The Shopify + Klaviyo Add to Cart Variant Image Bug – Fixed For You

I’ll Fix It for You — Installation Service

⚠️The Problem:

When a customer selects a product variant (like pink or blue) and adds it to their cart, the image sent in the Klaviyo Add to Cart email is always the default product image—not the specific variant they chose.

Why?
Because Shopify’s default Add to Cart event doesn’t include variant-level image details — and Klaviyo doesn’t pull that data on its own.

In short:

• ✅ Shopify’s Add to Cart event sends the same generic product image every time
• ❌ The variant your customer selected is ignored
• 🤔 That makes your emails look broken or misleading

Why This Matters:

If your email shows a hoodie in black when the customer picked pink — that’s a trust breaker.
It reduces click-through, hurts conversions, and makes your brand feel “off.”

This Is a Known Issue

Tons of store owners have hit this problem.
Just a few community examples:

• “Dynamic image variable pulls the first product image, not the variant.”
• “How can I display the variant image in abandoned cart flows?”
  

You’ll find threads all over the Klaviyo and Shopify forums echoing the same thing.

Good news:

You can control and fix the data sent to Klaviyo by customizing your Shopify theme’s Liquid templates and JavaScript.

I’ll Fix This for You

Instead of debugging code yourself, I’ll handle it.

✅ I’ll identify the key theme files (JavaScript + Liquid)
✅ Capture the correct variant image via Shopify’s AJAX /cart/add.js response
✅ Send a custom Add to Cart event to Klaviyo using their JS SDK
✅ Ensure your flows pull the correct product, variant, and image data
✅ Fully test and debug until it works as expected

The Result:

✅ Your emails will match exactly what customers added to cart
✅ Works with Add to Cart, Checkout Started, Product Viewed, etc.
✅ A cleaner, smarter flow for your campaigns
✅ No more guessing — or developer headaches

💬 "You write the emails. I’ll make sure the right product image shows up."