The Shopify + Klaviyo Add to Cart Variant Image Bug – FIXED

⚠️The Problem:

When a customer adds a product variant (e.g., pink, blue) to their cart, the image sent with the Add to Cart event email is always the generic main product image—not the specific variant image they chose.

This is because Klaviyo’s integration with Shopify does not receive variant-level image details from the default Add to Cart event payload.

In short:

• Shopify’s default Add to Cart event sends a generic product image.
• The variant image your customer selects is ignored.

Why this matters:

Your emails won’t accurately reflect what your customers actually added to their cart. This can reduce trust, click-through, and conversion rates.

Good news:

You can control and fix the data sent to Klaviyo by customizing your Shopify theme’s Liquid templates and JavaScript.

With my help, you will:

• Locate and edit the relevant Shopify theme files and Klaviyo integration points.
• Use Klaviyo’s JavaScript SDK to send custom Add to Cart events with the correct variant image URL.
• Ensure your Klaviyo flows trigger correctly using these custom events with accurate product data and images.
• Test and debug until the system works flawlessly.

This is a known issue:

Many merchants and developers have reported it on the Klaviyo community forum and Shopify forums alike:

“When I add the dynamic image variable, it's pulling the product's first image, and not the variant image.”

Several relevant discussions include:

• Variant image not pulling through at all | Klaviyo Community
• Order Confirmation Variant Image Klaviyo Template
• How can I fix the 'Added to Cart' trigger event issue in Klaviyo
• Abandoned Cart Flow with Variant Text Trigger | Klaviyo Community
• … and many more.

Be among the few merchants who have solved this.

✅Your emails will show the exact variant image your customers selected—across all events: Add to Cart, Checkout Started, Product Viewed, and more. The customization options are endless.

The Solution I Provide:

✅I leverage Shopify’s native AJAX /cart/add.js response to capture the exact variant image URL and send a custom event to Klaviyo with the correct image. This fills the gap left by Shopify’s default payload.

No fluff—just practical, proven code and step-by-step guidance.